Will the Nokia Tablet pave the way for Windows Phones in 2012?
A while back, we became speculative as the Nokia (NYSE:NOK) stock seesawed with its more powerful competitors, Apple, RiM, and Android. Nokia was the one being dragged down to ground level as the other companies stayed atop with their heads in the clouds. At the same time, “Tablet” is a common word these days, as Amazon’s Kindle Fire and Barnes & Noble’s Nook Tablet enter the tablet market. Who else will join them?
No one other than Nokia itself, the Finnish company that was once the mobile industry leader and struggled to keep its popularity with each emerging smart phone model over the years. Nokia is currently in the top 3 in terms of mobile phone companies and a Nokia tablet is on its way.
The Tablet: A Potential Opportunity?
Nokia is planning on adding a Windows 8-based tablet to its line of products in June 2012, according to an interview with Paul Amsellem, the head of Nokia in France. Most phones and tablets these days run on the Android and iOS systems, and Microsoft Windows is the one excluded. “Ignoring the tablet market would shut Nokia out of a major growth industry, and Microsoft is the obvious partner,” according to CNET News. However, it would mean that Nokia would have two major operating systems.
Last month, Nokia didn’t make specific announcements regarding a tablet in the future, but it appeared as a potential opportunity. As mentioned in our previous article, the Nokia stock had been falling this year, mainly the result of competition. The company is switching up its phones to run on the Windows system, hoping that these new models will bring the stock up. The company also features a newly launched Lumia line of Windows-based phones.
Tablets Would Help Shine Light on Nokia Phones?
Nokia’s CEO, Stephen Elop, announced at Nokia World that Windows 8 tablets would be an “interesting opportunity” for Nokia. If these tablets would succeed, they could draw attention to Nokia’s Windows phones. Elop said, “When you see the user experience from the Nokia Lumia environment appearing on hundreds of millions of tablets and PCs in the future, you can see that there is a clear synergy between all those environments.” At the moment, there aren’t any specific plans for Nokia tablets, but the idea seems highly likely.
There’s Always a Concern
Although the idea of the Nokia tablet wasn’t entirely ruled out, it does cause a few concerns for Nokia execs. Mary McDowell, executive vice president of Nokia Mobile phones, explained that the tablet market is already difficult, and is “still a case of Apple versus the rest,” according to the Financial Times. Therefore, for a newly launched tablet to succeed, it would have to be appealing from every perspective. As for Nokia, the company has yet to succeed in the smart phone market, before it can be successful in another market.
The slightly increasing Nokia stock could grow over time considering Nokia’s plans for the future. The company has new phones and a possible tablet in store for us. Time will show what the once popular mobile giant will come up with. Overall, it is worth keeping a watchful eye over Nokia as the company may increase in value anytime soon. Stay with us as we continue to explore Nokia’s current and future projects aimed at “connecting people” in the modern, mobile device-driven world.
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